Category — Internet

One of the great benefits of the Internet is that small businesses focusing on a small niche stand a chance at success. That’s because, theoretically, it’s easier for them to find customers for their niche product, compared to, say, if they had a physical storefront in some small town. Or even a big city.

If their product is aimed at a relatively obscure market, then if the entire Internet-connected world is their potential customer base, it’s much easier to find enough customers. Enough to keep the business going, whereas a bricks-and-mortar equivalent might not make it.

How Many Customers Is Enough?

How many customers do you need, then? I can’t answer that and I won’t even try. But I will answer a related question. How many satisfied customers do you need to be successful on the Internet selling your product? Answer: 1,000. Or so says Kevin Kelly [via Business Opportunities, Performancing, Chris Garrett], in discussing how an artist can capitalize on the Long Tail phenomenon online. (That is, don’t try to please everyone. Focus on those who would appreciate your work the most.) [Read more →]